See the future 

Co.Lab, a marketing program at Red Hat that gives students access to coding workshops, hosted its first international event at Tate Modern (art gallery) in London. It was our first Co.Lab event that employed live tweeting, and it garnered over 7M impressions via Twitter on the day of the event alone. I was responsible for the event’s content strategy and wrote the social posts. I actually arrived in London with all the social posts pre-written. That way, on the day of the event, we could simply tweak the posts and publish them in real time. It was our most successful program activation to date. Check out the reach below.